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Do Less To Be More Productive

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Beats Music CEO Ian Rogers does more by doing less.  Yes, you read that correctly.  The CEO of this international brand, that recently launched a streaming music service, explains in the video below the less he actually does, the more productive his team is.

Acting as more maestro than micro-manager, Rogers delegates through every stage, from software production and content delivery, marketing to business development.  Rogers explains for this to work, each person’s role needs to be clearly defined and aligned with the company’s business objectives and mission.

 

Over the years, in working with entrepreneurs in the growth stage, we’ve seen the “delegating-to-become-more-productive” transition be a very difficult task — especially if the CEO is the company’s founder.  The CEO must treat his company as a money-making business and not his baby.  We also write about this difficult transition here.