In last Friday’s post, we highlighted four marketing metrics HubSpot suggests every company start tracking. Clearly, marketing is becoming more and more important in a crowded marketplace — the ability to differentiate and promote the company to drive sales. Given this rising importance, the chief marketing officer has earned a place at executive table. In the video below, Deborah DiSanzo, Philips Healthcare CEO, describes how closely she works with her three CMOs to drive change in the company.
We want to hear from you. How has the marketing role in your company evolved? Share your thoughts in the comment section below.