In a recent Huffington Post column, Nancy Michaels explains that most company executives spend incredible amounts of time pre-planning for meetings, give a presentation flawlessly, network like a rock-star, but then forget the most important step — the follow-up. We’ve written about this here.
She provides a few simple tips that allow you to complete the final phase of follow-up. They include:
- Write notes on the back of business cards you collect to jog your memory about what you need to send or get back to this person on.
- Hire a virtual assistant versed in your CRM program if you don’t have the staff to do so. Making notes about the person or action items the relationship requires is important.
- Deliver on what you promised.
- Continue to keep in touch in meaningful ways — regardless of whether or not you get an immediate response from them — it’s important to stay engaged. The best networkers become a resource to their network.
We agree with Nancy. The networking, conference speaking and trade show encounters are worthless if the follow-up isn’t executed.