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The Marketing Metrics That Matter

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In our last blog post, we discussed the importance of understanding the customer acquisition cost — the amount a company must spend to convert a lead into a buying customer.  The chief marketing officer has become an important link in the customer acquisition process — earning a seat at the corporate table.  According to HubSpot, the internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.  Below are six metrics your CEO will want to see tracked and analyzed over time:

ceo metrics chart