Archive
Oldies but goodies.

The New Success

In the late ’90s, Steven Covey published the best seller, “Seven Habits of Highly Effective People.”  The book detailed seven principles of life management.  Times have changed and new skills are required to get ahead in such a dynamic and disruptive business environment.  In a recent FastCompany post, Scott Steinberg

http://poluscapital.com/2014/12/new-success/The New Successsuccess_1

The Marketing Metrics That Matter

In our last blog post, we discussed the importance of understanding the customer acquisition cost — the amount a company must spend to convert a lead into a buying customer.  The chief marketing officer has become an important link in the customer acquisition process — earning a seat at the

http://poluscapital.com/2014/12/marketing-metrics-matter/The Marketing Metrics That Mattermetric_1

State of Small Biz — Straight From The Horse’s Mouth

Inc. surveyed past Inc. 5000 winners about a range of business, political, and cultural issues. Some of the survey results, we share below, might surprise you. When reviewing the results, keep in mind, most entrepreneurs are optimistic by nature — after all they navigate a long, hard road in building

http://poluscapital.com/2014/12/state-small-biz-straight-horses-mouth/State of Small Biz — Straight From The Horse’s Mouthsmallbiz_1

It’s All In The Follow-Up

In a recent Huffington Post column, Nancy Michaels explains that most company executives spend incredible amounts of time pre-planning for meetings, give a presentation flawlessly, network like a rock-star, but then forget the most important step — the follow-up.  We’ve written about this here. She provides a few simple tips

http://poluscapital.com/2014/11/follow/It’s All In The Follow-Upnetwork_1

Building a Mega-Board

When growing a business, one of the most valuable assets a CEO should build and leverage is a strong board of directors.  In a recent article on ReadWrite, Scott Gerber, founder of the Young Entrepreneur Council, aggregated 12 tips entrepreneurs believe are most important when creating a startups’ board of

http://poluscapital.com/2014/08/building-mega-board/Building a Mega-Boardboard image_1

Know When To Listen

If you’ve ever been to a startup conference or pitchfest, you’ve seen it — the ultra-aggressive, non-stop talker, know-it-all entrepreneur.  This Type A personality wants to constantly convince anyone who’ll listen that his product is superior, the market opportunity is endless, and his company is going to break into profitability

http://poluscapital.com/2014/08/know-listen/Know When To Listenlisten_1