Archive
Oldies but goodies.

The Marketing Metrics That Matter

In our last blog post, we discussed the importance of understanding the customer acquisition cost — the amount a company must spend to convert a lead into a buying customer.  The chief marketing officer has become an important link in the customer acquisition process — earning a seat at the

http://poluscapital.com/2014/12/marketing-metrics-matter/The Marketing Metrics That Mattermetric_1

The Value of Data in Marketing

Thanks to a new generation of marketing analytics tools, today’s chief marketing officer has the ability to measure the impact of marketing programs, demonstrate a clear and compelling marketing ROI, and ultimately build respect in the executive suite.  We’ve written about the rising role of the CMO here. Marketing analytics

http://poluscapital.com/2014/08/value-data-marketing/The Value of Data in Marketingmktingimage_1

Marketing Earns A Seat At The Table

In last Friday’s post, we highlighted four marketing metrics HubSpot suggests every company start tracking.  Clearly, marketing is becoming more and more important in a crowded marketplace — the ability to differentiate and promote the company to drive sales.  Given this rising importance, the chief marketing officer has earned a

http://poluscapital.com/2014/04/marketing-earns-seat-table/Marketing Earns A Seat At The TableCMOfinal_1

Market Once; Measure Twice

The job of the Chief Marketing Officer is becoming more quantifiable due to the advancements in online marketing measurement tools.  The ability to track and constantly measure all marketing efforts, allows CMOs to better justify the company’s marketing spend.  But are you measuring the right things? We take a page

http://poluscapital.com/2014/04/market-measure-twice/Market Once; Measure Twicemeasurement2.0